<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[SoSha]]></title><description><![CDATA[SoSha is a platform that helps large numbers of people to easily compose social media posts around a common theme in their own words]]></description><link>https://www.sosha.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 29 Oct 2026 08:49:52 GMT</lastBuildDate><atom:link href="https://www.sosha.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The B2B Event Playbook: How insureNXT Mastered Community-Driven Social Media Amplification]]></title><description><![CDATA[Executive Summary: For conferences and trade fairs, speakers, sponsors, and partners serve as your most valuable marketing channel. When an industry expert posts about your event, they carry your brand to highly targeted professional circles that tend to be difficult to reach through traditional methods. But managing this relationship-driven promotion manually can be a massive resource drain that is difficult to scale. insureNXT, the premier international congress and trade fair for...]]></description><link>https://www.sosha.co/post/the-b2b-event-playbook-how-insurenxt-mastered-community-driven-social-media-amplification</link><guid isPermaLink="false">6acf910bcbb6543b8a1f65bc</guid><category><![CDATA[Best Practices]]></category><pubDate>Wed, 14 Oct 2026 14:48:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_5fb88b867f894dbd82dc13bbedd6cac6~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[What is Social Media Amplification: The Unlocked Power of your Community]]></title><description><![CDATA[Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of people say they deeply...]]></description><link>https://www.sosha.co/post/what-is-social-media-amplification-the-unlocked-power-of-your-community</link><guid isPermaLink="false">6a44f4ff69b2dfbbf12e1d3e</guid><pubDate>Wed, 01 Jul 2026 12:18:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_ebe5424881a4445eaf81673e840aa48a~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Social Amplification in Europe: Building Predictable Growth Without Ads]]></title><description><![CDATA[With the EU’s TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe.  This article was originally written by Areti Livanos for Partisan. Read the original article here. The shift is forcing a change in how organizations acquire petition signatures, new emails, and volunteers. When paid reach is limited, acquisition depends more on...]]></description><link>https://www.sosha.co/post/organic-social-amplification-for-acquisition-building-predictable-growth-without-ads</link><guid isPermaLink="false">6a108e0a0efc8f1038e11922</guid><category><![CDATA[SoSha Insights]]></category><pubDate>Thu, 28 May 2026 13:04:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_03ca239722754fababb5a83445a8c509~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Social Media Amplification Turns Supporter Action Into Acquisition]]></title><description><![CDATA[Executive Summary:  Social media amplification helps teams reach new audiences by equipping supporters with ready-to-share content they can post or send through their own networks. This strategy works best for organizations with an activated community and clear advocacy moments, such as petition signatures, event registrations, voter guides, or contacting elected officials. Red Wine &#38; Blue shows how supporter sharing can become a measurable acquisition channel. From January to May 2026, their...]]></description><link>https://www.sosha.co/post/how-social-media-amplification-turns-supporter-action-into-acquisition</link><guid isPermaLink="false">6a01ebbc160bfc81f64fc97a</guid><category><![CDATA[Best Practices]]></category><category><![CDATA[SoSha Insights]]></category><pubDate>Tue, 12 May 2026 11:29:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_98e931d2364d420c8077af1a836181e9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Turning Event Promotion Into a Measurable Amplification Program]]></title><description><![CDATA[How Biocom Activated Speakers, Sponsors, and Attendees at Scale Event managers have to balance speakers, sponsors, logistics, and last-minute changes, leaving little time for complicated promotion plans. Instead of building elaborate campaigns, activating word of mouth through structured social media amplification  is both highly effective and surprisingly simple to set up. For Biocom , it became a coordinated, measurable system that empowered speakers, sponsors, and attendees to extend the...]]></description><link>https://www.sosha.co/post/turning-event-promotion-into-a-measurable-amplification-program</link><guid isPermaLink="false">69dcb7a9865bddf7031c9340</guid><category><![CDATA[Best Practices]]></category><category><![CDATA[SoSha Insights]]></category><pubDate>Tue, 14 Apr 2026 11:26:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_8c44c77360c74e61b0ef96d2560d3b49~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Parents Make Ontario’s Class Size Problem Personal]]></title><description><![CDATA[This week’s spotlight is The NOW Group and a toolkit they created for the Elementary Teachers' Federation of Ontario to bring attention to budget cuts that lead to larger class sizes and unmet student needs. On the website, parents enter their child’s class size. Using SoSha’s image overlay feature, that number is automatically added to the graphic and carried into a ready-to-share post. The power here is in the personalization: instead of sharing a generic message, each parent is sharing...]]></description><link>https://www.sosha.co/post/parents-make-ontario-s-class-size-problem-personal</link><guid isPermaLink="false">6abbc91385d2890c3f475bed</guid><pubDate>Tue, 29 Sep 2026 14:32:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_d5ae97b9800c44379d2d6a0b517ca6bb~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Ultraviolet Used Supporter Comments to Put Pressure on Ulta]]></title><description><![CDATA[This week’s spotlight is Ultraviolet! To put pressure on Ulta over its relationship with Flock, the team created a toolkit using the comment and reply feature, making it easy for supporters to engage directly (and publicly) with Ulta’s posts on Instagram, Facebook, and LinkedIn. The response has been impressive with comment sections filling up with concerns where Ulta and its followers can see it. Ultraviolet also encourages supporters to put each reply in their own words, so the comments...]]></description><link>https://www.sosha.co/post/how-ultraviolet-used-supporter-comments-to-put-pressure-on-ulta</link><guid isPermaLink="false">6abb9119218752fa0236cc1b</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Tue, 29 Sep 2026 10:25:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_f720d9d22f784303aa63bbb3edb5f2f2~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Indivisible: Reaching Friends and Family About Voter Registration]]></title><description><![CDATA[Indivisible's recent toolkit encourages supporters to check in with friends and family about their voter registration. It’s a reminder that a useful toolkit doesn’t have to be complicated: clear copy with all the facts goes a long way. They also take it a step further by creating variations for SMS, Messenger, email, and Reddit, so supporters can share where they’re already talking with people. Spoiler alert: people aren’t just posting on their feed. Person-to-person messaging is incredibly...]]></description><link>https://www.sosha.co/post/indivisible-reaching-friends-and-family-about-voter-registration</link><guid isPermaLink="false">6aa406846b6b040961d8e2f9</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Fri, 11 Sep 2026 13:56:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_6e5c53f0c5da4982bf3db201ce438b15~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[American Cancer Society: Extending the Action with an Easy Share]]></title><description><![CDATA[After someone signs a petition, American Cancer Society Cancer Action Network's confirmation email consistently includes an embedded post with a clear next step: “help us reach 75,000 signatures by sharing with a friend.” The email copy and embedded post flow naturally together, making sharing feel like an easy next step of the action they just took. It’s really simple to create one post with a few variations and embed it in your confirmation email, with the potential to drive more...]]></description><link>https://www.sosha.co/post/american-cancer-society-extending-the-action-with-an-easy-share</link><guid isPermaLink="false">6aa404182772b2fce1cdc25d</guid><pubDate>Fri, 11 Sep 2026 13:46:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_de9ae11ec1154f8ca15f3a4ac2a65b35~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[LPS Campaigns: Turning Personal Stories into Action for Blackwater Canyon]]></title><description><![CDATA[To spread the word and put pressure on lawmakers to protect West Virginia’s Blackwater Canyon from a highway project, LPS Campaigns built a toolkit to spark conversation across social media. What stands out is their use of the UGC feature to let supporters upload personal videos about why the canyon matters to them, and ready-made comments to encourage folks to tag key decision-makers.]]></description><link>https://www.sosha.co/post/lps-campaigns-turning-personal-stories-into-action-for-blackwater-canyon</link><guid isPermaLink="false">6a9036d01e57603cecb5e97d</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 27 Aug 2026 13:23:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_6a40df10f02f444981e37d4399c86b89~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Wisconsin Engagement Alliance: Build Content around what your Community Cares about]]></title><description><![CDATA[Wisconsin Engagement Alliance, a grassroots coalition, uses SoSha to help volunteers share trusted election information with their own networks. Their toolkits connect civic participation to issues people are already thinking about, including the cost of living, the environment, and immigration rights. Because the content is shared by everyday people, like neighbors and friends, it feels more personal and gives supporters a natural reason to pass it along. Build posts around the everyday...]]></description><link>https://www.sosha.co/post/wisconsin-engagement-alliance-build-content-around-what-your-community-cares-about</link><guid isPermaLink="false">6a90314a2663e9bcd0728851</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 27 Aug 2026 13:02:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_1f8e0e65864544c5b39aaf03d0da73e2~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Recap: Combining Social Media Amplification &#38; User-Generated Content to Build Trust and Drive Action]]></title><description><![CDATA[On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice. 



Watch the recording for campaign examples and practical tips from our speakers. ]]></description><link>https://www.sosha.co/post/recap-combining-social-media-amplification-user-generated-content-to-build-trust-and-drive-action</link><guid isPermaLink="false">6a6b7882cedecef173abca5f</guid><category><![CDATA[Best Practices]]></category><pubDate>Fri, 31 Jul 2026 10:29:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_3f6a95506c2a4f0ca9eb585a7da19088~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[#HowSportsShapedMe: How Lambda Legal is Powering Advocacy Through Community Stories]]></title><description><![CDATA[Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are. ]]></description><link>https://www.sosha.co/post/howsportsshapedme-how-lambda-legal-is-powering-advocacy-through-community-stories</link><guid isPermaLink="false">6a4b903f7c5b0e03a303fc71</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Mon, 06 Jul 2026 12:02:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_86af78f71dd244b3b5e48449427307a9~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Social Media Toolkits are now live in the Empower App]]></title><description><![CDATA[Through a new integration with SoSha, Empower Project is bringing Social Media Toolkits directly into the Empower App to provide organizers a new way to turn supporter networks into measurable digital reach. The new feature adds social media amplification to the workflows already used by more than 1,500 organizations nationwide through Empower. With Social Media Toolkits, organizations can give supporters, volunteers, organizers, and community members ready-to-share content they can then...]]></description><link>https://www.sosha.co/post/social-media-toolkits-are-now-live-in-the-empower-app</link><guid isPermaLink="false">6a18234669f69d4475abe14e</guid><category><![CDATA[News + Updates]]></category><pubDate>Thu, 28 May 2026 11:34:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_a31a1a1e71ea46e1b6d108f9aa785a48~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Ready-Made Posts Motivate People From Their Inbox]]></title><description><![CDATA[This week we’re spotlighting Protect My Public Media! On June 4, local public media stations, partners, and advocates will come together for Protect My Public Media Day, a national day of action and awareness to show why local stations are worth protecting and call for restored federal funding.   To help supporters take action, their team is launching social amplification toolkits on their website and embedding posts directly in emails to drive outreach to Congress. This makes it easier for...]]></description><link>https://www.sosha.co/post/how-ready-made-posts-motivate-people-from-their-inbox</link><guid isPermaLink="false">6a0f1f158fa816dacc7bee10</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Fri, 22 May 2026 16:59:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_5796e5f9fc3941ac86bf88e5d430471b~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Reaching beyond your list: How supporter sharing drives campaign growth]]></title><description><![CDATA[On May 19, we hosted a conversation with Red Wine &#38; Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the people who have...]]></description><link>https://www.sosha.co/post/reaching-beyond-your-list-how-supporter-sharing-drives-campaign-growth</link><guid isPermaLink="false">6a0c637f4e91908f615058d5</guid><category><![CDATA[SoSha Insights]]></category><category><![CDATA[SoSha Fundamentals]]></category><pubDate>Tue, 19 May 2026 13:47:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_cf7e618fde5b4089836ae1b37a6e11a1~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Powerful Storytelling Strengthens Social Media Amplification]]></title><description><![CDATA[Letters from Dilley website site shares moving letters and drawings from children held at the ICE detention center in Dilley, Texas, giving visitors a powerful reminder of the families affected.  After people read the stories, the embedded SoSha toolkit offers a simple way to respond in the moment and share the message with their own circles. It’s a thoughtful example of how clear storytelling and an easy next step can turn awareness into action.]]></description><link>https://www.sosha.co/post/how-powerful-storytelling-strengthens-social-media-amplification</link><guid isPermaLink="false">6a05d593590248d168bc075f</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 14 May 2026 14:08:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_f4e2bc79cdac46eeb2621c3ced4f07c6~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Fonds Finanz Used UGC to Drive Event Registration with SoSha]]></title><description><![CDATA[Ahead of a major trade show, Fonds Finanz used SoSha to make event promotion feel more personal with user-generated content.  Through the toolkit, people could take a selfie or upload their own photo, and share a post that encouraged their networks to register too. It’s a great example of how UGC can help build momentum before an event by making promotion feel authentic and community-driven.]]></description><link>https://www.sosha.co/post/how-fonds-finanz-used-ugc-to-drive-event-registration-with-sosha</link><guid isPermaLink="false">6a05c86f6dde65796cef0a48</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 14 May 2026 13:24:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_8476e86b1e474550baf45df5d117fdad~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Planned Parenthood Shows People What’s at Stake]]></title><description><![CDATA[Planned Parenthood Action Fund offers a strong example of how to build a toolkit  that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online about why...]]></description><link>https://www.sosha.co/post/how-planned-parenthood-shows-people-what-s-at-stake</link><guid isPermaLink="false">69e77775609e28a4f9efaf94</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Tue, 21 Apr 2026 13:25:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_a51adb49cd844c8aa069f19bcebb5c0a~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How to Use Employees to Amplify Milestones: Volunteers of America ]]></title><description><![CDATA[This week we’re highlighting Volunteers of America! They recently celebrated their 130th anniversary and marked the moment with a thoughtful toolkit  for their team to share.  Your team has untapped potential to be powerful advocates. For major milestones and announcements, equip them with a simple toolkit. It helps them feel included while amplifying your message beyond your own channels.]]></description><link>https://www.sosha.co/post/how-to-use-employees-to-amplify-milestones-volunteers-of-america</link><guid isPermaLink="false">69d788d089f9e676eca3a80f</guid><pubDate>Mon, 13 Apr 2026 09:28:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_6757ec45085b4fa2a5867c587d7022db~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item></channel></rss>